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Unit 1 - Investigating Leisure and Tourism

  • What is leisure and tourism?
  • The leisure industry and its facilities
  • How does transport affect leisure and tourism activities?
Marketing in Leisure and Tourism
What are the main types of promotional techniques used by leisure and tourism organisation?

There are 8 main types of promotional techniques used by leisure and tourism organisations. These are:

  • Advertising
  • Direct Marketing
  • Public Relations
  • Personal Selling
  • Displays
  • Sponsorship
  • Demonstrations
  • Sales Promotions
 

Unit 2 - Marketing in Leisure and Tourism

 

Unit 3 - Exploring Customer Service

  • Why is customer service important?
  • Presenting yourself to the customer
  • Customers and their needs
  • Customer care