Unit 1 -
Investigating Leisure and Tourism
is leisure and tourism?
leisure industry and its facilities
does transport affect leisure and tourism activities?
in Leisure and Tourism
|What is the
ix looks at the four main factors that need to be considered to
make marketing successful. The marketing mix is often referred to
as the four P's:
A good marketing
mix means an organisation:
- Offers a
product that current or potential customers want
- Make sure
the customer can purchase the product in a particular place
that is accessible
the product so current or potential customers know about it
- Offers the
product at a price that the customer will pay
If an organisation
does not get the right product to the right person at the price
at the right time then the organisation will fail in successfully
marketing a product.