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Unit 1 - Investigating Leisure and Tourism

  • What is leisure and tourism?
  • The leisure industry and its facilities
  • How does transport affect leisure and tourism activities?
     

Unit 2 - Promotion in Leisure and Tourism

  • What is marketing?
  • What is promotion?
  • What are the 8 main types of promotion?
  • What are the main types of promotional materials?
  • What are the eye-catching ways of presenting promotional materials?
  • What is AIDA
     

Unit 3 - Exploring Customer Service

  • Why is customer service important?
  • Presenting yourself to the customer
  • Customers and their needs
  • Customer care